Internet Marketing Services

Search Engine Optomization - SEO

 

SEO is the practice of promoting a web site by increasing its position in search results on the major search engines. Those search engines comprise of Google mainly but also include Yahoo!, Bing, and a few others. The idea is to make the site appear higher in the list of search results than similar sites.  This is referred to as "organic" SEO meaning that the rank came as a result of plain old search results rather than having to pay for placement on the search engine.Get Ranked

You will be working with one of our SEO specialists located here in the California, not a third party in India like many of our competitors. Our Team is small and our goal is to create an intimate relationship with Taproot IT. Your success is our success and will take pride in providing top shelf service and performance.

Local SEO & Web Promotion

Taproot IT can target a specific audience in a specific region to get valid traffic to your site and foot traffict to your retail location. We do all the heavy lifting so you can focus on aspects of growing your local business.

Optimization Elements

Taproot IT constructs search engine friendly HTML code after careful selection of relevant keyword and keyword phrases per page, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:

  1. Examination of internal linking structure including the selection of link names and titles.
  2. Proper site navigation including addition or modification of a site map.
  3. File and page name structuring.
  4. Copy assistance for additional content if needed for your web pages
  5. Generate articles, press releases and other forms of link creation as needed to boost your rankings

 

As an SEO company with an experienced team of SEO professionals, Taproot IT will closely examine web page body content, and will utilize its copywriting personnel to create “smart” website copy that will appeal both to the your consumer and the search engines.

Rankings

Taproot IT will implement our suggestions on your site, and we will begin the reporting process. Once ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.

Traffic

Taproot IT will monitor traffic trends monthly and provide results in a PDF report so you can see the results of our work in clear, easy to understand manner. Specifically, as your SEO company, we will be monitoring total search engine traffic and individual search engine referrers for your keywords. Taproot IT will report to you these numbers on a regular basis.

Keyword Phrase Research

Using a vast array of tools Taproot IT will work with you to develop the ideal set of keyword phrases for promoting your website. Taproot IT examines the content and business model of your website and compares this with the most relevant search terms used by web searchers.

Reporting

Competitive Analysis Report

Taproot IT will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.

Baseline Search Engine Traffic Report

Using your web traffic software reports or through online access Taproot IT will analyze your current natural search engine traffic statistics

Baseline Search Engine Ranking Report

Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).

Pages Indexed Report

Taproot IT will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, Bing and MSN. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.

Search Engine Marketing and PPC Management - SEM

Main benefits of search engine marketing and PPC is that your Sponsored Ads appear right after the campaign is set up and for particular keywords you choose. You can also vary bids and daily budget to get maximum ROI (return on investment) and conversions. Keywords may also be changed whenever it seems suitable.

We offer the full service search engine marketing solutions, including PPC management in Google search and content network (Google Adwords) and Yahoo Search and network (Yahoo Marketing).